The Iconic Big 'E' Levi's: What Makes Them So Special?

Levi's jeans are synonymous with classic American style, and among their many iconic designs, the "Big 'E'" Levi's hold a special place in denim history. These jeans are not just another pair of Levi's; they represent a significant era in the brand's evolution and are highly sought after by collectors and denim enthusiasts. But what exactly are Big 'E' Levi's, and why do they matter?

What Are Big 'E' Levi's?

The term "Big 'E'" refers to a specific detail on the Levi's red tab, a small piece of fabric sewn onto the back pocket of the jeans. On vintage Levi's made before 1971, the word "LEVI'S" was written with a capital "E." After 1971, Levi's changed the design, and the word "Levi's" appeared with a lowercase "e." This seemingly small change in typography has become a significant marker for identifying and dating vintage Levi's jeans.

The History Behind Big 'E' Levi's

The Big 'E' Levi's are emblematic of Levi's heritage, dating back to a time when the brand was solidifying its reputation as a leader in denim. Introduced in 1936, the red tab was created to differentiate Levi's jeans from imitators. The capital "E" became a hallmark of Levi's quality and authenticity. The shift to the lowercase "e" in 1971 marked a new era for the company, but it also created a clear distinction between older, now more collectible, jeans and their newer counterparts.

Why Are Big 'E' Levi's So Coveted?

Big 'E' Levi's are highly prized among collectors and vintage fashion enthusiasts for several reasons:

1. Historical Significance: These jeans represent a piece of Levi's history, from a time when the brand was growing and evolving. They embody the craftsmanship and style of mid-20th century America.

2. Rarity: As these jeans were only produced before 1971, finding a pair in good condition is increasingly difficult. Their rarity adds to their value, making them a desirable collector's item.

3. Quality and Craftsmanship: Vintage Big 'E' Levi's are known for their durability and the high-quality denim used during that era. The jeans were made to last, and many pairs still hold up well today.

4. Aesthetic Appeal: The Big 'E' Levi's have a distinct vintage look, with details like selvedge edges, hidden rivets, and the classic straight-leg fit. These elements give them an enduring appeal that resonates with denim aficionados.

How to Identify Big 'E' Levi's

If you're hunting for a pair of Big 'E' Levi's, here are some key features to look for:

• Red Tab with a Capital 'E': The most obvious sign is the red tab on the back pocket with "LEVI'S" in all capital letters.

• Selvedge Denim: Many Big 'E' Levi's were made with selvedge denim, recognizable by the white edge with a red stripe on the inside seam of the jeans.

• Hidden Rivets: Older Big 'E' Levi's often have hidden rivets on the back pockets, a detail that was phased out in later designs.

• Single Stitching on Back Pockets: Look for single stitching on the arcuate (the double-arched stitching) on the back pockets, as this was common in earlier models.

Big 'E' Levi's are more than just jeans; they are a symbol of a bygone era, representing a blend of American heritage, craftsmanship, and enduring style. For collectors, wearing a pair of Big 'E' Levi's is like wearing a piece of history. Whether you're a denim enthusiast or just curious about the world of vintage fashion, understanding the significance of Big 'E' Levi's adds a fascinating layer to your appreciation of this iconic brand. So, the next time you spot a pair, you'll know you're looking at a true piece of denim legacy.