THE ORIGINAL JEAN SHOP WAS ESTABLISHED IN 2003 IN THE GRITTY MEATPACKING DISTRICT OF NEW YORK CITY BY DENIM VETERANS GENE MONTESANO, BARRY PERLMAN, (both of Lucky Brand fame)AND THE LEGENDARY ERIC GOLDSTEIN ( RRL & 1969 GAP jeans). OPENED IN A WINDOWLESS NONDESCRIPT MEAT LOCKER IN A REFURBISHED SLAUGHTERHOUSE ON WEST 14TH.
A UNIQUE PROMOTIONAL MINI JEAN SHOP JEAN...FOR THE SERIOUS DENIM HISTORIAN!
LIKE AN ILLICIT SPEAKEASY, THE SHOP, CONCEALED BEHIND A BLACKED-OUT GLASS DOOR, WITH ONLY THE ICONIC JEAN SHOP MASCOT, THE “PIG” IN NEON ABOVE TO MARK ITS EXISTENCE. WITHIN THE DIM, CAVERNOUS SPACE, A WARM LIGHT REVEALS ANOTHER WORLD.
EVERYWHERE YOU LOOKED,STACKS OF RAW, RINSED, AND DISTRESSED DENIM JEANS DRAPED THE BRICK WALLS, CREATING A CONTINUOUS FLOW OF INDIGO. THE WELL-WORN TONES OF VINTAGE WOOD FIXTURING OUTLINED THE SPACE. ANTIQUE PERSIAN RUGS CHECKERBOARDED THE ROOM LIKE A RECORDING STUDIO. A DISCERNING MUSK OF LEATHER JACKETS AND WASHED TEXTILE WITH A SPLASH OF AÑEJO PERMEAT
THEIR MISSION STATEMENT WAS SHORT...CREATE THE BEST DAMN JEANS EVER
No reviews found!
No comments found for this product. Be the first to comment!